Marketplace and E-commerce Consulting

An e-commerce consultant reviews a business's online sales channels and guides decisions about which product to sell where and how. Channel selection, listings, advertising, pricing and profitability are at the core of the work.

Execution is usually handled by the business's own team, while the consultant sets priorities and evaluates results. The first thing to examine is not revenue but net contribution per product, because a bestseller may be losing money once all costs are deducted.

Digitruva does not tie this work to a single consultant. It runs it as a team and tracks all channels in the same measurement setup. When choosing a consultant, it is more useful to ask which data they look at and how their recommendations will be measured than to weigh past revenue claims.

E-commerce consulting fees are not tied to a fixed rate card. They vary with scope. The biggest factors are the number of channels, the number of products, the current state of the stores, who handles execution and the length of the engagement. A one-time audit and monthly guidance are different scopes.

If marketplace management is added, the daily operational load is factored in. Opening a store from scratch and fixing a running store also create different workloads. Ad budgets and marketplace commissions are separate from the service fee and should be shown separately in the proposal.

When comparing proposals, ask about the deliverables, how often reporting happens and who keeps the account access. Keeping store accounts and data with the business ensures nothing is lost when the engagement ends.

E-commerce management runs the day-to-day operation of online sales. Product uploads, stock and price tracking, promotions, order and return processes and performance monitoring are all part of the job. Unlike consulting, it does not stop at recommending decisions. It actually runs the operation.

Marketplace management is the same work inside a platform. When selling on several channels, the most common problem is inconsistent stock and pricing. If a product that sold out on one channel keeps selling on another, cancellations and unhappy customers follow.

That is why you need a single source of product data and rules for stock updates. The daily task list covers orders, returns and customer questions, while the weekly review looks at profitability and ad results.

An online marketplace is a shopping site where many sellers sell their products on a single platform. The platform provides the infrastructure and customer traffic, while the seller brings the product and inventory. In return for this access, the seller usually pays a commission on each sale.

The key difference from your own e-commerce site is that most of the customer relationship and data stays with the platform. A marketplace offers fast reach, but competitors selling the same product are listed side by side, and comparison may come down to price.

Your own site may grow more slowly, but customer data and repeat sales stay with the business. So the two channels complement rather than compete with each other. Off-platform demand generation for your own site reduces platform dependence.

Common online marketplaces in Türkiye include Trendyol, Hepsiburada, Amazon Türkiye, n11 and Çiçeksepeti. They differ in category mix, commission structure, logistics options and advertising tools.

Because terms can change, check current rates in each platform's seller panel and contract. The right channel is chosen based on your product's margin, category and target audience. Launching on every platform at once increases the inventory and operational load.

Starting on one channel with your strongest-margin product group and expanding once processes settle is usually more manageable. Digitruva compares channels on category competition and product profitability, and ties which product goes to which channel to a written plan.

Before opening a Trendyol store, look at your product economics, not the application. For each product, calculate the margin left after cost, shipping, returns and the current commission. If the margin cannot carry advertising, starting with that product may not be the right move.

Next, set up your invoicing and returns process. Required documents and application steps can change, so check the current list on the seller application page. On the product side, titles, descriptions, images, categories and attribute fields are prepared in advance.

Stock levels and shipping capacity are set realistically. The Trendyol advertising budget is also planned up front based on product margin. The same preparation applies to opening a Hepsiburada store. Digitruva chooses the first product group based on margin and competition.